Ethical they must be honest and truthful as

behviours played a vital role throughtout the  research as it reduces the risk of conflict
and bias. There are certain considerations to bear in mind when conducting
research. When people are involved in research, it is important to consider
their feelings and all aspects of privacy. The first aspects of ethical
behaviour includes having respect. There are specific rights individuals have
that must be respected. To show respect in planning questions that are worded
carefully so that they are not too personal and do not cause distress or
offend, also making sure the respondents give in their full consent and know
what is happening with the information they give. Integrity also plays a
colossal role as for a Reacher they must be honest and truthful as they are
accountable for presenting and undertaking research without changing, modifying
or destroying any material. Questions should be presented without bias or
distortion. Besides making sure the entire research is thoroughly reliable and
valid which will also contribute to its integrity.

Privacy is another critical aspect of ethics
throughout this research. It can be protected and confidentially assured by
asking for permission prior to carrying out any primary research or recording
any data using equipment such as a digital camera or smartphone. As well as
carefully storing data in a safe place such as a locked up cabinet this will
ensure that the information of respondents are kept confidential then when the
research is completed shredding data should be done prior to the disposal. This
will keep all respondent’s information private and this kind of behaviour
demonstrates how I am having respect for subjects of research. The finally
element of ethics includes how data should be presented without bias. In
research, bias is any influence, condition or set of conditions that
misrepresent the data. Bias can occur at any stage of the research process in a
number of ways such as the researcher’s personality as well as how I lay out
the questions and the respondent’s personality. To limit bias avoid asking
leading questions, choose sampling methods that does not reflect the age,
gender or culture of the population and recording data that supports my
hypothesis rather than being objective. By avoiding these actions there would
be a less likely chance of bias happening.